The Importance of Professional Photography in Marketing

In marketing, images are everything. One’s branding can be off if the right images are not used in the right place. What makes the most effective marketing is having a strong message and having a strong image to represent that message.Why is it necessary to hire a professional photographer to capture the moment? In this blog, I hope the importance …

Typography

Typography is one of the most basic & significant principles of a good design and is surprisingly overlooked more than it should be. What is typography you ask? It is the composition of arranging type into an appeasing shape without total awareness of the reader to make a language viable. It can be applied with text, captions, headings, names, web …

Principles of GOOD Design

There are a lot of design principles that will make any type of design a success. Working in the design world myself, I see a lot of those principles that are missed, even in everyday design. In this blog I aim to guide all readers & designers to keep in mind the principles when designing for any clients or yourself. …