Everyone sees the advertisements for our mainstay fast-food restaurants such as McDonalds, Burger King, and Taco Bell. The commercials, as you would expect, show flattering pictures of of the food items they sell. Likewise, when you go to look at a menu that depicts the burger or taco, they are shown in “the best light”. They are trying to depict …
Brut: Branding to be Cool
Brut, by Fabergé. Much like Stetson, I have always considered Brut cologne to be for my parents’ generation. This is still the case, but with this new branding developed by the design firm Beardwood & Co., they appear to be making an admirable attempt to attract today’s 18-34 crowd. The classic logo with floral elements has been replaced with a …
SEO and Marketing Becoming One
I was reading an SEO blog for professionals in the industry and a common theme is that SEO isn’t just about on-site optimization for a website to reach its full potential. The social media aspect is very important, naturally occurring back links, but also non-electronic marketing. An example of this could be as simple as having your website on a …
Google Glass Fears
Let me preface this post by saying I have never used Google Glass nor have I spent a lot of time researching the security measures in it or exactly how it works. However, there seems to be a lot of privacy concerns about the product and there are conflicting articles on whether it’s a real concern or not. I do …
Reach Your Clients in Real-Time
Social media has become a staple in marketing. What’s a great way to get new clients? Connect to them through social media. It’s a way to have your current clients vouch for you to random strangers. If they see good comments made about your company then they are more apt to choose your business. Everyone has heard of twitter, and …
Tis’ the Season for Politics
Over the past few weeks I’ve noticed a few signs popping up here and there in front yards across the metro. I’m not much for politics, but there are certain members of my family who hold strong opinions about the subject. We’ve had a sign or two in our yard in the past and I’m guessing we’ll have a new …
How Much Does Facebook Make Off of You?
I found this https://goprivate.abine.com/ which was made to calculate your worth to Facebook. Basically, the more you use Facebook, the more interactive you are with it, the more information you give them, the more you are worth to them. The reason has everything to do with paid advertisers. When you supply Facebook with lots of information and use it all …