Redskins Brand Has Yet Another Battle

This particular battle might lose the NFL franchise the war in keeping their brand. Last week the U.S. Patent and Trademark Office canceled six federal trademark registrations of the franchise. The Patent and Trademark Office says any branding that uses a derogatory term or slur for a people group constitutes sufficient grounds for rejecting a trademark registration. The claim is …

Fresno Bulldog is also Symbol of Violent Gang

Talk about a branding problem. Sadly this one has literally killed people. A violent California gang calling themselves the Bulldogs has adopted Fresno State branding for it’s visual affiliation and innocent people are being murdered because of it. The presence of this gang was recognized by prison officials as early as 1986, with it’s members donning Fresno State gear and …

If the Redskins Get Rebranded

In the last couple of weeks a controversy has reignited over the National Football League team the Washington Redskins. Should the organization whose name references a living ethnic group rebrand because of the potential for offense? I am not going to weigh in on this controversial issue right now. However, if the organization decides to rebrand the team, what should …

Branding Solutions to College Conference Shakeups

Things have been a little confusing for the last few years in college sports with the shakeup in the major conferences. The pac 10 acquired two more schools becoming a conference with twelve teams. They changed their name and logo accordingly, rolling out a new Pac 12 logo. The Big 10 conference gained two new schools as well, but changing …