Marketing is at the top of every company’s list and is a major player in how your company gets business. If you are not prioritizing your marketing efforts, you might want to rethink that. That said, you shouldn’t carelessly enlist someone in your office to help with your marketing efforts. Marketing is more than just […]

As a marketer, you have a lot on your plate. Repurposing content you have already created can be a quick and easy way to reuse something you already have ready in your marketing arsenal. This post will give you some ideas and ways you can repurpose your content to gain more reach and get more […]

You just started a new business, awesome! Now you need a few things to get yourself up and running. Business cards, letterhead and stationery, a website, company polos and jackets, some promotional items like keychains and magnets, vehicle wraps for your company trucks, a logo for all of those items and a list of other […]

“For every dollar spent, email marketing generates $38 in ROI,” according to Campaign Monitor. That’s more business for your company with a simple email blast to your clients and subscribers. Email marketing is easy to set up and can be scheduled ahead of time to make it easier on you. For small business owners, marketing […]

Netflix has quietly implemented a new logo in a trailer for their original television series, “Orange Is the New Black”. Like everyone else, they are going for a flatter look, showing a red wordmark on a white background instead of the white and black block letters on a red background. Why Netflix has refused to […]

Everyone sees the advertisements for our mainstay fast-food restaurants such as McDonalds, Burger King, and Taco Bell. The commercials, as you would expect, show flattering pictures of of the food items they sell. Likewise, when you go to look at a menu that depicts the burger or taco, they are shown in “the best light”. […]

Brut, by Fabergé. Much like Stetson, I have always considered Brut cologne to be for my parents’ generation. This is still the case, but with this new branding developed by the design firm Beardwood & Co., they appear to be making an admirable attempt to attract today’s 18-34 crowd.  The classic logo with floral elements […]

I was reading an SEO blog for professionals in the industry and a common theme is that SEO isn’t just about on-site optimization for a website to reach its full potential. The social media aspect is very important, naturally occurring back links, but also non-electronic marketing. An example of this could be as simple as […]

Like many young kids, I spent most of my allowance money when I was young collecting baseball cards. Heading up to the grocery store every Friday after school with my allowance and spending it on candy and cards….mostly cards. By the time I got into high school I had better things to spend my money […]

One of our clients, The Paw Wash, has been working with us for probably close to 4 years….maybe 5 even. They have this product for cleaning dog paws, have patents for it and sell it on their website www.thepawwash.com Over the years they have been able to get it into boutiques and slowly gotten it […]