If you are thinking about designing your companies website or redesigning it, you might be looking around for what is popular. What is trending right now? What kind of design works best for my company? What is in and what is outdated? Here are some tips to help you get started.
One thing that has been popular in the past couple of years and continues to be popular is a hero image or a large image above the scroll. The image is large enough to fill the entire window or screen. Similar to a large image “above the fold” on a newspaper. It’s something that grabs the attention of the viewer and entices them to want more and to keep scrolling.
Something else that is popular in web design now that can tie into the large image above the scroll is text in a white box. It’s something that grabs the viewers attention to direct them to a certain piece of information or place on the page. This also helps to add white space and a place for eyes to rest.
Another popular trend is typography cutouts. This is aesthetically pleasing to the eye and can make a statement on your website. It can be done multiple ways, like a box of color over an image with text cut out to show the background image. Or, with open white space and the text showing the image behind. The negative space creates a good flow to the rest of the page and helps to direct the viewer.
Diagonal layouts are also a popular trend, specifically using text and vectors. This is something that you could do in place of the large above the scroll image mentioned previously. With your vectors or imagery on one side of the page at a diagonal and going off of the page, it creates a negative space on the other side. This a good place for your text or a link to a promotion or feature your business is doing. It also helps to add some dimension to your site instead of everything looking flat, and helps to make elements pop off of the page.
If you are looking to design or redesign a website I hope this helps to give you some inspiration. You can also come to the design professionals at Century Marketing to help you design and execute a website you will love to show off. Give us a call today to get started on your new website!