So you’re a small business owner, you aren’t in a tech industry, and the extent that you know about technology is how to operate the TV remote and some of the stuff on your smartphone (that seems to be smarter than you). Does this sound like you?
There are lots of people out there running a business that just aren’t tech minded because their business doesn’t involve that. It’s fine. The extent of what I know about construction is how to swing a hammer, my company needs a building but I’m sure not going to build it, I’ll hire someone else. The difference with websites is people think they can do it themselves and often get overwhelmed when they realize to have a professional website, you need a professional to do it…just like building a house, if you want a house that meets codes, standards, and is well built…you hire a good professional.
Here are a few basics for websites that you will hear as you search for the right company for you:
Domain Name: This is what someone types into their browser to goto your website. www.centurymarektinginc.com for example. This is an annual fee normally and shouldn’t cost more than $20 per year.
Website Hosting: This is renting server space so the public can see your website. You are paying for the space on the server and bandwidth. Hosting is normally charged monthly but may be quarterly or annually and cost anywhere from $5 – $50 per month depending on what you’re getting.
Website: This is the “stuff” that people see on your site. The design, the pages, the content, pictures, videos…these makeup your website. The files that are stored on the server that are accessed through your domain name. Websites are normally 1-time fees and can range from $500 – $500,000 or more depending on what you want. (The federal Affordable Healthcare website cost over $800 million…).
Email: Yes you normally pay separate for email on a per email per month basis. Shouldn’t be more than $5-$10 per email per month. This should include storage of emails and files and allows you to send and receive emails @yourdomain.com
Each of those items will have a fee, either 1-time, monthly, or annually. It’s not all 1 fee and no you aren’t getting double charged, you need each of these things.
So now when you look at pricing, you at least will understand the difference between these things and what each does for you. Your next step is to educate yourself to know the quality of what you are purchasing.