Below you'll find a list of all posts that have been tagged as “logo”
The Cleveland Browns are the only NFL team to never put a logo on their football helmet. There is one small exception to this. In 1965 they donned a brown “CB” for a single pre-season game against Green Bay. It never appeared again. For awhile now the franchise had been building hype and anticipation for a new logo. They had …
Every few years the controversy of depicting Native Americans as a sports mascot is reignited. Just this past year the Washington Redskins have been the subject of public criticism for this reason. Although I can see both sides of the argument, I thought it would be unlikely for any sports logo depicting a Native American to endure much longer. Much …
Brut, by Fabergé. Much like Stetson, I have always considered Brut cologne to be for my parents’ generation. This is still the case, but with this new branding developed by the design firm Beardwood & Co., they appear to be making an admirable attempt to attract today’s 18-34 crowd. The classic logo with floral elements has been replaced with a …
Reebok has a new logo. In other news, Reebok denies that they have a new logo. Instead, they insist that their new look is a “symbol” rather than a logo. Matt O’Toole, Reebok Chief Marketing Officer, explains. “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller …
Appalachian State University is updating it’s secondary logo, and it just might be the worst modern university logo change ever. If you think this to be hyperbole, show me one worse since the inception of the digital design renaissance in the last 15 years. It is just plain ugly with no craftsmanship whatsoever. Granted it is not meant to be …
Hudson’s Bay, a Canadian chain of department stores and widely regarded as North America’s most elder company, is releasing a new branding that reflects back on their roots. Hudson’s Bay is older than the United States. Founded in 1670, Hudson’s Bay Company began as a fur trading business, controlling the British sections of North America for a couple hundred years. …
