To be a well rounded company in today’s tech-savvy world you should have a social media presence. With that social media presence comes a lot of time curating and creating content to be posted online. This is a job all in it’s own. You can’t just ask someone who works in accounting to help you post here and there on your businesses social media account. They won’t have enough time to truly work on good content that will resonate with your audience. That is why you should hire a social media manager. This person can do it all, dedicate their time to maintaining your social media platforms and leave you knowing that you are in good hands. So here are just a few things that a good social media manager can do for you.
Hiring a good writer is one of the most important skills of a social media managers job. They have to know how to engage and write about topics your audience would be interested in. A good content writer has to know how to get to the emotions of the person reading and try to engage with the reader. Crafting the perfect tweet and Facebook post is also key.
Having a social media manager who can create their own graphics and videos for the content they are posting is a great quality to look for when hiring. If you hire someone who is unable to create their own graphics then they might need to use someone in another department to help them. Or they won’t use any graphics with their posts and your social media platforms will look very black and white. Having visuals to go with your posts is a great way to grab people’s attention. Sure you don’t need a graphic or video in every post, but you definitely want to use them when necessary.
A good social media manager knows how to manage their time. They also know when to post on your social media platforms to make sure that it is seen by your audience. Scheduling is a big part of managing social media. You can’t just post here and there and at any random time of day. Well, you can, but knowing when your audience is online and knowing that sweet spot to get higher engagement is what every business wants. You want to see that your content is being seen and that your audience is listening to what you have to say.
Learning & Experimenting
Social media managers know how to learn from what they have posted and look back on what they could do differently. They know how to experiment and test times and verbiage and know how to tweak things to get the right engagement they want to see. It’s all about getting to know your audience and posting when they are online and posting the types of content they want to see.
Now that you know what it takes to be a good, well-rounded social media marketer, will you be hiring one? Maybe you don’t hire someone to be your office, but you decide to hire a marketing agency, someone like us, Century Marketing. We can help you with all of your social media marketing needs. Contact us today to get started!