I’ve touched on this topic in the past but as the months go on, it becomes more and more noticable.
You will always need a print piece in business but you really see less of it now. Most of the clients we work with have taken money out of yellow page ads, other magazines, and their print budget and design budget for brochures and have instead put that into their website. Our company does both, print and web, but I work on the web side of the company so am partial to the great things you can do online that you cannot do on print.
I remember 5-8 years ago people would have print runs of $20,000 or more sometimes on big runs of brochures. Maybe $500 – $2,000 on trifolds depending on how many they produced and design time, and so on. You just don’t see that print volume very much anymore and those that do still have those handout pieces, they are printing less of them.
I think that’s a good move when you put that money into your website. You need to promote your company and put your name out there and the web is a great way to do that. Someone has your name and can Google you later and read and see so much about you that they can’t on a physical print piece. They can also leave you a message or interact with you on the web whereas with that print piece they have to call you or do something else to make that contact.
It’s too bad they aren’t taking their entire print budget they cut, and put all of it into their website, but they are spending a fair amount of it on the web. I can only imagine the things I can do for someone and their website if they gave me a budget of $20,000 – $30,000 a year for it!
Times are different, both economically and just advancements in technology. Web is the future and print continues its trek toward the exit door.