The Meaning of Colors

Colors can have a very powerful impact on individual’s emotional state, which makes it very important when choosing colors in your branding process. Some instances that have been influenced with color choices: Non-primary colors having a more relaxed feel than primary colors, testers scoring higher in blue colored rooms, and black clothing making people look thinner.

Below are some examples of what your branding system’s colors are communicating.

Red: Is the warmest of any other color. Represents beauty in many cultures and languages. It is a stimulant, exciting and full of energy.

Pink: Pinks have a lot of energy like reds. The color is passionate and pure. Pink represents happiness and viewed as being lighthearted.

Orange: Encourages socialization and activity. Orange has a strong positive or negative, so individuals either really like it or dislike it.

Yellow: Yellow has the tendency to encourage creative thoughts when viewed by the eye. It represents happiness, enlightenment and optimism.

Brown: Symbolizes Natural, the color is organic and earthy. It represents stability, and reliability.

Blue: Trustworthy & committed are the representation of the color blue. The color is very popular. The lighter blue shades are a little cooler while the deeper blues are known for wisdom.

Green: Has a relaxing feel to the color. He helps calm anxiety and nervousness. The color green is also very earthy.

Purple: The color purple also sparks creative thoughts. It calms the mind and has an uplifting feel.

White: Symbolizes purity and cleanliness. It encourages individuals to clear clutter. The color white is universally recognized as the symbol of truce.

Black: Powerful, strength and in charge. A lot of black can be overwhelming. The color represents colorlessness, emptiness and void.