Your company’s logo is most likely the first impression that potential clients will view. Therefore, the logo should make a statement and let them know what it is you do. The logo should should be memorable to viewers and make them continue to think about your company. There are 3 main components of a logo:
Icon: The icon is the actual visual symbol or mark. The icon should be appealing and stand out. A great example is the swoosh in Nike’s brand.
Logotype: The logotype is how your company’s name is viewed. What font you use and how it is arranged and spaced out.
Slogan: A slogan is a short description, motto or phrase that is catchy & represents the company.
One Of A Kind Design Jewelry is a logo that I designed for a client. Terri wanted something that reflected what she did by just looking at the logo. We used a Swarovski Crystal to be the main representation, because she uses it in almost every piece of jewelry she designs. She customizes all of her designs to tailor to the needs of her client. Therefore, her slogan “Made Especially For You” is suggesting that her jewelry is customized. Terri has received many compliments about her new logo design from existing clients and new clients. We were glad to help her with the process.
It is very important to stand out with your first impression with clients. Having an impressive logo is very crucial for your company. Take the time to brand your company’s image and you will have great success.