Google Analytics is a great tool to see what all is going on with your website. Select date ranges and view how many visitors, unique visitors, page views, what pages had the most visits, visitor duration, geographically where they came from, and on and on and on.
So many stats it can overwhelm a person who doesn’t like numbers and charts. For those of you like that, pay attention to total visits, how long they were on your site, and what pages they visited. That will give some good insight to what people are looking for form your company and how easily they are finding what they need.
Another fun piece to Google Analytics is their real time analytics. This shows you in real time, information on people who are currently on your website! Some of us have a problem with not having tons of visitors, so this feature may not be so useful! But for those that have a lot of visitors, it’s neat to login and see that you currently have 20 people viewing your site, 5 of them are on page X and 10 on page Y and so on.
Some very neat information and tools to play around with to get an insight on what is going on with your site!