If your company does not have a website in 2018, get with the Times New Roman, hire someone and get a website online today! Well, you can get one started today at least, and that’s a good first step! From there you should continue reading this post to see what you should and should not do to that non-existent website. Or what you should change about your existing website.
First off, design is key. If you do not have a well-designed website you will lose people almost immediately. Even if it is not someone who specializes in graphic design, everyone knows what good design looks like, and if we can’t navigate around a website, or if it looks too plain and boxy, we will go right back to Google and look at the next website we see. According to a study by the National Small Business Association, around 41% of companies that already have a website, but not a well-designed website, say that they plan to improve their site, and the design and look is the top priority.
Part of that design is a clear call to action. If your viewer does not know what your business does or how to contact you there goes a potential customer. Having a clear message that says who your company is and what you specialize in is just as important as your design. Included in that is how to contact you. Having your phone number in the header along with your logo and maybe a tagline is always a good way to get that information to the viewer quickly.
Along with your phone number, everyone uses social media, so having your social media links easy to view and clickable is also good for any business. Don’t have any social media accounts for your business? Think you don’t need it? Wrong. About 88% of companies use social media as a form of marketing. Your customers and potential customers are on social media, so why aren’t you? Social media not only allows you to share what your business does and easily promote but it also gives your customers a place to show off what your company did for them. It gives people a place to share their experience with your brand to others and helps you to get in front of other viewers you may not have easily found otherwise.
If your website is not optimized for other viewing platforms you are falling down a dark hole my friend. It is 2018 and your website should be responsive. People are not just viewing your website on a desktop at home after dinner. They are on the go and constantly moving and have their tablets and cell phones with them at all times. This means they have the ability to look up your company on the go and have your website up in seconds. And if your website isn’t responsive and isn’t viewable on a cell phone, your done. They have already gone back to their browser and searched for someone else.
Being able to find your website online is more than just having a well-designed website. The backend has to be well designed too, and by that, I mean the SEO. What is SEO? Search engine optimization is being able to find your website online and having a Google Page Rank. Simply having things like keyword data, meta descriptions and page titles behind the scenes of your website can help you to stand out from your competition online.
With these five key factors in mind does your website stand up to the test? Think you need a redesign? Contact the professionals here at Century Marketing today to get started with your website redesign. We will help you to stand out from your competition and get ahead in 2018.