I found this https://goprivate.abine.com/ which was made to calculate your worth to Facebook. Basically, the more you use Facebook, the more interactive you are with it, the more information you give them, the more you are worth to them. The reason has everything to do with paid advertisers. When you supply Facebook with lots of information and use it all the time, you see more ads and also see ads more narrowly focused to you which they can charge more for.
The criteria is pretty vague but interesting.
Where do you live?
How many Facebook Friends?
How often do you use the Like button?
How many photos/how often do you post them?
Do you play the online game and buy anything on them?
How much money do you make?
How long will you use Facebook?
Pretty generic questions and you have to select from dropdowns for the answers but interesting non-the-less.
My wife? She’s worth $80 to Facebook. She uses it a lot, plays the games, likes other people’s posts, uploads pictures.
I tried myself. I have a Facebook account, 20 – 30 friends maybe? I never use it. I’m worth $9. I guess the time I’ve spent on it to accumulate those friends and the chances that I come back to it is why I’m worth something.
This is just an interesting way of looking at the value of users of social media. I would be interested to see how this would compare with Twitter users or, what I’d really like to see, is Google search users. They make a lot of money off paid ads on searches, maps, and everything else. What am I worth to Google? I bet far more than most people are worth to Facebook.