How to create content for social media

How to Create Content for Each Social Media Platform

You can’t treat every social media channel the same. Each one is unique and allows for different types of content. Some use hashtags, other’s are better with imagery, but most are best used with less text and a link.

Hashtags are the norm now and if you don’t use them you are missing out on reaching a ton of new potential customers. While you can add hashtags on Facebook, they are not really meant for that platform. No one goes to the search bar and types “#webdesign.” Sure if someone has hashtags in their post you might click on them, but you don’t get far after that. Hashtags are better when used on Twitter and Instagram. With Twitter posts being so short, hashtags are a good way to get other people to your posts. Twitter also incorporates the “trending” feature, this pulls posts with common hashtags to one feed. This is also similar for Instagram. Most people use hashtags, and on Instagram, you have almost unlimited space for text in your post. Not to mention the trend of having your post with a description and then commenting with a million hashtags.

Other platforms like LinkedIn allow for longer descriptions. So when you want to tell a more lengthy description of a product or feature of your business, you are able to do so with an almost unlimited amount of characters. However, that doesn’t mean it works well for that platform. A study by CoSchedule shows that links perform best on LinkedIn with a limited character amount of about 150. And since it’s a business professional platform, hashtags and emojis are not encouraged. Leave those guys for Twitter and Facebook. You could bypass the lengthy post and incorporate a link by linking to an article you post on your LinkedIn. This way, the information is all there and your post is more likely to be read instead of passed up because of its length.

When you really want to dive deep and tell a story, that doesn’t necessarily have to be a big block of text, Facebook is your platform. Facebook allows for more text, images, links and just about anything else. Facebook also has some great resources that only it can offer, like image carousels and slideshows. But while you can use a lot of text on Facebook, you don’t always have to. CoSchedule’s study shows that, like LinkedIn, a limited amount of text around 111 characters is a good length. Like most platforms, links work best if you want to give someone more information. Use other platforms like Medium or your websites blog to write your long post with all of the information you want and then link to it on your other platforms.

Links are a great tool because while on some platforms you can use a lengthy amount of text, that doesn’t necessarily mean the person looking at your post will read the entire thing. Give them a small bit of information to grab their attention and make them want more. Use your link to give them all the information you couldn’t fit on your post and you’re set.

When you are creating a post, whether it’s about a product or service your business offers, make sure that you don’t use the same information on every platform. Change it up with visuals, hashtags and links. Give your reader a reason to click the link.