Blogging came into our world a few years ago, and over time has simply grown with popularity. WordPress and Blogger hold a majority share of the users but there are other non-traditional blogging sites available such as Tumblr for those who are more apt to share pictures. What used to be just for kids who wanted to keep an online diary for the world to read has now become a marketing tool used by so many of our businesses.
Companies that have a lot of text will typically use the WordPress platform solely. While companies who rely more heavily on sharing graphics with their customers or have a large following and does not really need SEO may use Tumblr instead.
There are many ways to use a blog in today’s business world. Update your clients or customers with new specials you have going on, tell them about a new product you are carrying, or let them know if you’ll be closed for renovations. Share news, pictures, coupons, up-and-coming events; you name it – a blog can make sure your customers are updated. There’s always something to talk about when promoting your business or industry.
Blogging for your business is a great way to get higher up on a search results page. By having monthly or weekly blog posts you can create new content on a routine-basis. This creates key words that search engines like Google pick up on when someone types in a search. It’s a fantastic way to further work search engine optimization into your company’s website.
Now the question is, do you have a blog for your business? Have you considered one, you just don’t know where to start?