Appalachian State University is updating it’s secondary logo, and it just might be the worst modern university logo change ever. If you think this to be hyperbole, show me one worse since the inception of the digital design renaissance in the last 15 years. It is just plain ugly with no craftsmanship whatsoever. Granted it is not meant to be modern at all. This new depiction of the the mountaineer mascot “Yosef” had affectionately been referred to as “Vintage Yosef” before the logo was officially adopted. His name changed to “Victory Yosef” when it became official on December 1. “The excitement that Victory Yosef has generated among our students, alumni and fans since we introduced it as a throwback logo last fall has been overwhelming,” Appalachian State director of athletics Charlie Cobb said. “Due to its popularity, it only made sense to make Victory Yosef a permanent part of our branding. We hope that it endures as a recognizable mark of Appalachian athletics for years to come.”
My suspicion and sincere hope is that this is a clever publicity stunt meant to raise awareness of Appalachian State for a season, maybe even a year or two, and then branding will be updated again. If this is the case the logo would actually be fulfilling it’s role in bringing money to the university. Only time will tell if this is the case.