Using Social Media to Promote Your Small Business

As a small business, we strive to promote ourselves on a shoestring budget. There are a variety of low-cost outlets we can use to let people know we exist and have services to offer. Over the past few years, social media has come to the forefront as a means for garnering attention at a minimal cost. I believe Facebook, Twitter, LinkedIn and other social media venues are excellent advertising vehicles at virtually no cost. There are beliefs that it is not wise to “sell” your products through these mediums. People want to be informed but not sold. They want to be engaged in a conversation and possibly learn something new. And it’s important to consider that what you have to say is relevant. In the article “5 Ways Small Businesses Get Social Media Wrong“, Nellie Akalp states: “You know how painful it is to be stuck at a cocktail party, talking to that self-absorbed person who only talks about him or herself. Small businesses need to treat social media like a cocktail party among friends. To be liked, you’ve got to be gracious, genuinely interested in others, and not dominate the conversation.” It can be challenging as a small business selling items that help other businesses promote themselves. And tempting to take advantage of outlets like Facebook to “sell” our products. I think it’s a great way to let people know what we have to offer and hopefully our customers appreciate the information we provide.