You are a small business owner and have been around for about 10 years. You think to yourself, “I don’t need social media. I didn’t need it before and I don’t need it now.” Wrong.
It’s 2017 people, time to get on social media!
Social media is one of the best, free avenues to drive traffic to your website, find new customers and more! Yes, I said FREE! Aside from the occasional post boost, Facebook, Twitter, Instagram, Pinterest, all free and waiting for you to get started.
Let me break it down for you.
Like I mentioned before, social media drives traffic to your website. According to forbes.com, social media drives about 31% of all referral traffic. So when you post a link about a new product in your store, all those clicks go straight to your website and could be converted into sales.
Social media is also a great platform to build relationships with customers. Some businesses hold weekly or monthly chats on Twitter to find out what their customers are looking for. They post before when they will be holding the chat and ask people to tweet them a question with a unique hashtag. Then on the day of their choosing, they spend anywhere from 30 minutes to an hour or two tweeting answers to the questions and talking with customers. You might even host a chat where you give tips from an expert in your industry on different topics. You could also use things like Facebook Live or Instagram Stories to do something similar but with a video component.
Maybe you have an event coming up or a trade show you will be at. This is a great time to have a Twitter account. You can tweet out that your company is out with free food, or maybe you are having a contest and if people come by they get a prize. It’s a great tool to have and a great way to reach out to a large audience in a matter of seconds.
Another perk of being on social media is finding customers you didn’t know existed! You may find out that someone on the other side of the country really needs your product. They find you on social media, funnel down to your website, and buy the product they need.
So stop wasting time thinking you don’t need social media. Just taking an hour a day to schedule some posts on Facebook and talk to customers on Twitter will benefit your company in a big way.