Principles of GOOD Design

There are a lot of design principles that will make any type of design a success.
Working in the design world myself, I see a lot of those principles that are missed, even in everyday design. In this blog I aim to guide all readers & designers to keep in mind the principles when designing for any clients or yourself.

Proximity
It is the arrangement or itemization of the elements in the design that are close or relate to one another. It is where the object is placed in relation to another object.There are four proximity relationships when it comes to the subject: close edge, touch, overlap and combining.

Symmetry Vs. Asymmetry
This principle focuses on the placement of graphical elements. With Symmetry, alignment helps to make the work look harmonized, in order and balanced. Symmetry uses the gestaltism fundamental principles (human behavior that causes the brain to naturally make order and makes the object visually appealing). It is great for patterns and backgrounds, where asymmetry is visually heavier than symmetry objects. Asymmetry draws attention to the object and has an off-ness about it. The sides of an asymmetry object are not the same. Both Principles can be very effective in design when used correct.

Repetition
Repetition adds a visual interest in one’s deign. It helps identify objects and elements that are intend to belong together. By repeating an element (line, color, shape, texture) the design creates rhythm and can likely take the form of a pattern.

Unity
Occurs when elements of the design are put together to make an all around balanced piece as a whole. The eye is visually pleased to see a unified piece.

Contrast
Is the term for opposite elements, examples include: big vs. small, light vs. dark, smooth vs. rough, etc. Contrast makes the design have interest and highlights specific graphic elements. Contrast is most accomplished when high contrast is used. The eye will be drawn to a specific focal area.

Being awareness of the principles in design is the first step in creating a successful visual design. There are always other principles to consider when designing, but having a good understanding of these listed principles will make a dramatic improvement in one’s work.