4-Color Process

The world is a colorful place. To make your products stand out, make them as colorful as the world around them with 4-color process printing from Century Marketing.
As children, we learned in art class that all colors derive from the three primary colors: red, yellow and blue. In the printing world, the colors derive from four colors: cyan, magenta, yellow and black. CMYK, commonly called 4-color process printing, is the worldwide standard for full-color printing. Mixed together these four colors can replicate virtually every color in the color spectrum.

Four color process printing can be used on a variety of products offered by Century Marketing, including brochures, business cards, stationery, letterhead, catalogs, signs, banners, promotional items, presentation materials, apparel and more.

Four color process printing offers several advantages over spot color printing or black and white printing. The most obvious is that it makes your product pop and attract attention. Images printed using 4-color printing are brighter and more vibrant. 4-color process also makes photo-quality reproduction possible. Full color renders details much better than spot color or black and white. If you have multiple colors in your logo or design, using 4-color printing is almost always less expensive than using multiple spot colors.

Just as there are countless colors in the spectrum, your design options are limitless when you use 4-color printing from Century Marketing. If you don’t have 4-color designs ready for your products, Century Marketing’s graphic design experts can help you convert existing designs or help you create designs that will be sure to get your products noticed.