How to Create Posts for Social Media

How to Create Posts for Social Media

You decided to start a blog for your company in hopes of generating more traffic to your website and to give people helpful tips. That’s great! Now comes the fun part. It’s time to push that new blog you just typed up and post it on your companies social media platforms. Easy right? Not always, but we will try to make it a little easier by giving you some helpful tips for creating graphics to go with your content that you can post on social media.

First off, make sure your blog is prepped and ready to go live by adding a little meta-data for the SEO (Search Engine Optimization) side of things. Key elements you want to make sure you have are a title tag or headline tag, and a meta description. The headline will be what pops up on Google when it’s searched, this should be between 50 and 60 characters. If you go past that number your title will trail off with ellipsis into the unknown. Your meta description is what shows up beneath your headline tag, and this should be less than 160 characters.

Making sure that your post has these key elements will not only help your SEO but it will also be what shows up if you post a link to your blog on social media. Speaking of links, you also want to make sure that your link looks good. Handy tools like Bitly let you customize your link and shorten them so that they don’t look like a random jumble of letters at the end of your post.

Now take a few steps back and think about your posts headline. Does it hold any emotional value? CoSchedule has conducted research that shows an emotional headline generates more engagement than a basic headline. They have even created an awesome tool that scores your headline based on things like emotional value and word length. Check it out here!

When it comes to images and graphics on your blog, you want to make sure it’s easy to share. There are a ton of plugins out there that can help you too! If your company uses Pinterest a lot, there’s a Pin It plugin that works on your images that makes it easy for someone to Pin It directly from your website. Have small bits of knowledge or quotes that you want to make easily shareable? Try the Click to Tweet plugin for people to share your words of wisdom directly to Twitter without ever leaving your website. There are plenty of tools you can use to help boost your post, all it takes is a little research and you can find what works best for your company.

You also want to make sure you are posting at the right time for your audience. In a recent blog we talked about conducting a social media audit, this helps you to figure out when your audience is online and can help you with posting content. If you want to generate traffic to your website, research has shown that posting in the morning and early in the week is the best time to post for inbound traffic. Think about it, when are you most likely to read a blog post? Probably in the morning before you dive into your workload. That same thing can be said for most people. But like we mentioned earlier, conducting a social media audit helps you to find out when your audience is likely to be online, and that information is what will help you to find your perfect time to post.

Now that you know some of the back end information for posting, it’s time to create your graphics for your post. While there are a number of things you can post to boost your blog traffic, images and graphics are what grab people’s attention the most, this includes gifs and videos.

It’s good to change it up from time to time too. A good strategy to use is to create a social media campaign for each blog post. It might sound scary, but it’s very simple. Start by creating 3 to 4 different posts for your one blog. Have an image with a little text to give context, maybe a fun gif that helps the reader know what is being talked about in the post with a fun phrase to grab attention, and maybe a pull quote or a quick stat to serve up some knowledge to your readers. Boom, social media campaign. Now, you can schedule those out throughout the next week or month and you are good to go.

That wasn’t so hard was it? With these helpful tips, you are now ready to conquer the world of social media and boost your posts. Don’t have time to think about posting on social media? Let us help you! At Century Marketing we can create a social media program to help you manage your social media platforms. Contact us today to get started!