“New” Browns Logo Looks The Same

The Cleveland Browns are the only NFL team to never put a logo on their football helmet. There is one small exception to this. In 1965 they donned a brown “CB” for a single pre-season game against Green Bay. It never appeared again. For awhile now the franchise had been building hype and anticipation for […]

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The Best and Worst Sports Logos of 2014

Well, it’s that time again. Sportslogos.net has compiled the winners of the coveted and not-so-coveted best logo and worst logo of 2014. For the main discussion points of these awards, the sport of hockey was dominant. The winner of best primary logo of the year was for a Russian hockey team called Amur Khabarovsk(The Tiger […]

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Context Is King For The New Pizza Hut Logo

This past month, pizzeria giant Pizza Hut rolled out a new logo for all their branding and identity purposes. They ditched the red, yellow, green, and black logo for a clean, one color(two colors if white is used) look. The shiny button effect on the hut is also replaced with simple flat colors, as is […]

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The Dueling Bluejays

Creighton University, who revamped their athletics brand in 2013, finds themselves on the receiving end of an opposition filing from the Toronto Bluejays. The Major League Baseball Franchise filed the complaint on August 11 with the U.S. Patent and Trademark Office, claiming the university is in violation because the Creighton mark “is comprised of a […]

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Redskins Brand Has Yet Another Battle

This particular battle might lose the NFL franchise the war in keeping their brand. Last week the U.S. Patent and Trademark Office canceled six federal trademark registrations of the franchise. The Patent and Trademark Office says any branding that uses a derogatory term or slur for a people group constitutes sufficient grounds for rejecting a […]

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Dungeons & Dragons Commemorates 40th Year With New Logo

There are geeks, and then there are Dungeons & Dragons geeks. As a comic book lover, I embrace my geekdom. However, people of my ilk still look at D&D players and think to themselves, “man they are geeks!”. All kidding aside, the fantasy role-playing game has had quite an influence in our gaming culture. It […]

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Netflix Tests New Logo Without Acknowledgement

Netflix has quietly implemented a new logo in a trailer for their original television series, “Orange Is the New Black”. Like everyone else, they are going for a flatter look, showing a red wordmark on a white background instead of the white and black block letters on a red background. Why Netflix has refused to […]

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Seminoles Update Their Logo – Minus the Controversy

Every few years the controversy of depicting Native Americans as a sports mascot is reignited. Just this past year the Washington Redskins have been the subject of public criticism for this reason. Although I can see both sides of the argument, I thought it would be unlikely for any sports logo depicting a Native American […]

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Brut: Branding to be Cool

Brut, by Fabergé. Much like Stetson, I have always considered Brut cologne to be for my parents’ generation. This is still the case, but with this new branding developed by the design firm Beardwood & Co., they appear to be making an admirable attempt to attract today’s 18-34 crowd.  The classic logo with floral elements […]

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