Monthly Archives: October 2011
The Importance of Professional Photography in Marketing
In marketing, images are everything. One’s branding can be off if the right images are not used in the right place. What makes the most effective marketing is having a strong message and having a strong image to represent that message.Why is it necessary to hire a professional photographer to capture the moment? In this blog, I hope the importance is explained to you.
Gearing Up for Cooler Weather
The weather is finally cooling off a little and fall is in full swing. If you haven’t started thinking about those long sleeve tees, sweatshirts, hoodies, fleeces and jackets now is the time. Some of our favorites at Century Marketing are Champion hoodies with screen printed or embroidered decoration. We also like Port Authority fleeces, wind shirts )and the Challenger Jacket (also available in youth sizes) embroidered with your company or team logo. Columbia fleeces and jackets are top sellers with our customers. We also carry a nice selection of Dri Duck Jackets. It’s also a good time to order … Continue reading
Good Use of QR Codes
I have always been one that didn’t care for QR codes. How hard is it to remember a web address or email or phone number anyways? And do I really want to be redirected to a website on my phone? Smart Phones are great but they still don’t replace a computer screen. There are legit (in my view) uses for QR codes though. One such use is a QR code that creates a vCard for you.
Typography
Typography is one of the most basic & significant principles of a good design and is surprisingly overlooked more than it should be. What is typography you ask? It is the composition of arranging type into an appeasing shape without total awareness of the reader to make a language viable. It can be applied with text, captions, headings, names, web design, etc. It can make text easier to read. Yes, good typography is the size and style of the font, but it also is how the design leads the reader across the page in correspondence to the level of importance … Continue reading
Evolving Websites
“As a website becomes more sophisticated, so must the code that backs it.” I read this quote from this website http://www.tizag.com/phpT/phpsessions.php as it was talking about PHP sessions. I don’t really remember how or why I ended up on this page but that quote has stuck with me and becomes even apparent as the web changes. So companies want a more interesting website and even one that does so much more than provide text and picture information, even on that has some artificial intelligence. WYSIWYG editors (What You See Is What You Get) and the untrained employee can only go … Continue reading
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