The Art of the Infographic

Does anyone else sigh to themselves when they see a big block of text they are supposed to read? Maybe I am just more lazy than the average person, but unless I am really interested in the subject at hand, I find reading a chore. This can be a difficult problem when a company is trying to sell their product. In order to make a sale, a company often needs to inform the potential customer about the product first. But when that information is merely conveyed in a big block of text on a brochure or mailer, the prospective client might turn away because they don’t want to do the work of reading it all. As a result, a sale is lost. So what can be done?

In comes the infographic to the rescue! As you might have guessed by the name, an infographic is a graphic that communicates information. The goal is to communicate that information in a clear and dynamic way to the potential consumer. For information that includes a lot of statistics or percentages, an infographic is a good way to go. You can more immediately understand statistical comparisons in a pie chart or bar graph, for example, than by reading a long line of text. It is also more pleasing to look at. These graphic elements are also helpful in conveying subjects that are very technical or require instructions. Don’t be afraid to get creative with them.

The infographic should be used to compliment text rather than completely replace it. In developing your love for the infographic, don’t try to find an excuse to add one to everything. It is not a solution for every problem, but is an invaluable tool to remember in graphic design.