Apparel Imprinting Choices

We are asked often about the difference between styles of imprint for apparel that we offer at Century Marketing.  Depending on your type of garment, how it’s being used, and the quantity you order, different styles of imprint may be used.  Below are a few of the most popular styles of print for apparel that we offer:

Screen Printing: This is the most common imprint type for apparel.  It involves printing your design on the apparel using ink forced through a mesh (screen) stencil.  This method is the most practical for larger quantities of garments and is quite durable (think about how long you’ve had that favorite concert t-shirt).

Heat Transfer: This method is commonly used for apparel that is personalized per garment or ordered in small quantities.  You see it most often on the back of jerseys for sports teams (names and numbers).  With heat transfers, a special type of vinyl material is cut out using a vinyl cutter and then applied to the garment using a heat press.  Designs using this material can either be single color or printed full color on a large format inkjet printer.  This is the most economical option when you only need a very small quantity of garments printed.

Embroidery: This method is most common on polos, hats and bags.  It is probably the most durable type of apparel imprint we offer because it involves stitching your logo to the garment using different colored thread.  This will last as long as the garment does.  Because of the time involved, embroidery is typically used for small graphics, such as logos placed on the upper left chest and sleeves of shirts or the front of hats.

Century Marketing can offer a wide range of decoration for your apparel.  Each method has it’s positives and negatives, but in the end, it all depends on what you are looking for.  Give us a call to find out which method is best for you.