Brut: Branding to be Cool

Brut, by Fabergé. Much like Stetson, I have always considered Brut cologne to be for my parents’ generation. This is still the case, but with this new branding developed by the design firm Beardwood & Co., they appear to be making an admirable attempt to attract today’s 18-34 crowd.  The classic logo with floral elements […]

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Red Dot Awards 2013

The Red Dot Design Awards recognize the top submissions of new design concepts and innovations from thousands of design concepts internationally. As I understand it, most of these submissions are not real products yet. I have Identified a few products recognized by the Red Dot Awards in the last year I think should be available […]

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