New Appalachian State Logo: Bad Branding or Clever Marketing?

Appalachian State University is updating it’s secondary logo, and it just might be the worst modern university logo change ever. If you think this to be hyperbole, show me one worse since the inception of the digital design renaissance in the last 15 years. It is just plain ugly with no craftsmanship whatsoever. Granted it […]

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Football as Football Project

In Minneapolis a team of six young designers have given themselves the task of re-imagining all 32 NFL football logos as European football club badges. Soccer that is. They are going to do this 4 times to represent the German, English, Spanish, and Italian styles. I played soccer from elementary school through my senior year […]

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